{"heading":null,"id":23761540,"theme":{"name":"none","colors":{"background":"#ffffff","button":"#17b0d6","buttonText":"#ffffff","heading":"#0d161b","text":"#0d161b"},"background":{"blend":"multiply","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":"View product","url":null},"collectionLayout":"collection-layout-columns-left","contentAlignment":"content-alignment-left","header":{"title":"Contents","text":null,"button":{"text":null,"url":null}},"mediaStyle":"media-style-plain","preLaunch":false,"products":null,"sections":[{"id":512263,"default":true,"name":"Contents","description":null,"blocks":[]},{"id":544916,"default":false,"name":"Welcome to EVOLVE 2020","description":"

Welcome to EVOLVE 2020! EVOLVE is The Inertia's favorite event of the year. It's a wonderful opportunity for us to celebrate individuals making positive contributions to surf and outdoor culture in their own respective ways. Typically, we're able to host these conversations in person – bringing the brightest minds in our culture together to tackle our most pressing topics, learn from each other, and leave inspired to figure out how we can apply these sparks of knowledge to our own lives.

This year, EVOLVE has taken shape digitally. Since physical gatherings are essetnially off the table, we wanted to do our best to safely bring you into the spaces of individuals we deeply respect doing great work with a particular focus in the following categories: Innovation, Creativity and Social Impact, Health and Wellness, Environmental and Social Good, and the DIY ethic.

In that respect, we've had the good fortune of spending time with some amazing individuals. We hope you're able to borrow a bit of inspiration from them and see where it leads.

A special thank you to White Claw for supporting us to make our Third Annual EVOLVE Summit a reality. It happens to coincides with The Inertia's 10th anniversary. A milestone we never could have achieved without the enduring support of an amazing community of surf and outdoor enthusiasts whom we truly appreciate. We always strive to bring a positive attitude to our work –approaching the natural world and its devoted culture with curiosity, optimism, and respect.

We're so appreciative that you're here, and we're sending you positive healthy vibes for a brand new year.

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Those who dare to innovate push society forward. They disregard the judgment of the unimaginative and boldly advance in the direction of their ambitions. We have much to learn from innovators. When it comes to watermen, Kai Lenny may be innovation incarnate.

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Creative work can galvanize social change. It can inspire us to be our best. Whether documenting the grandeur of nature or offering blunt commentary on women's perspective in surfing, the creatives included in EVOLVE 2020 tug on human emotions to inspire action.

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The spirit of resourcefulness and a desire to look no further than our own hands in order to provide for ourselves has never been more valuable than it is right now. Jay Nelson has long championed the DIY spirit. Here he discusses its application and value to everyday life.

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Health and wellness is all-encompassing. Whether tending to our mental health or challenging ourselves physically, health is a baseline to happiness. Our Health and Wellness advocates embody the spirit of well-rounded wellness.

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The environment and our social impact are intertwined. These two leaders are threading the needle between the two with aplomb during a period of unprecedented uncertainty.

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